Home > Solutions >E-Retailing Framework
- Web Store Front
Web store front symbolizes your path to e-commerce activities of your organization. Generally people tend to look it as an online catalog of product/services offering. Our research indicates a successful e-commerce site catalog should make an item accessible within 5-6 clicks. So if your catalog is just published online as done offline just listing items, it will make difficult for your customers to find items online reducing your actual ROI from a web presence.
We look at optimizing your offerings to be listed in your store front based on your customer specific usability metrics. Not only we optimize the offerings but help create discovery tools using latest search methodologies and product management techniques. Which help your customer find the right product with right dimension converting lead into a quality sale.
As every store has different requirements our customized web catalog product comes with catalog management and reporting tools. Using the online catalog you will be able to manage online product listing pages, categories and pricing.
This system comes with powerful search capabilities and helps
you manage discounting and pricing changes. Also these tools not
only you can effectively manage your own catalog but also let other retailers
aggregate up to date product specification and inventory
Clients running our solutions
- Evinix Accessories
Business Intelligence – Analytics
Cyberica help your organization identify those unique patterns
and KPI’s to help you measure impact of customer satisfaction on
The idea is to help you increase revenues and customer satisfaction by providing support tools to your business analysts to analyze data rather than spending time gathering it.
Advantage Cyberica is ability to understand fundamentals, as we know your customer request is not fulfilled till the time they receive the service/product. Hence just having efficient shopping cart does make customer happy in short-term but in long-term customer may not repeat business if product took more than stipulated time to deliver or call centre wasn’t unable to provide him correct status on his goods delivery.
Based on intelligence gather Cyberica provides services to achieve returns by relating product performance with sales revenue.
CRM – Profit Centre Management
Getting a new customer can cost up to six times as much as retaining an existing one. By getting better business intelligence about your customers' needs, you improve your ability to anticipate and fulfill their needs and reduce costs from your operational, marketing, sales, and service budgets. We can help you realize this return by implementing and customizing your CRM application to align with your organizational goals and integrate with your e-commerce retail front and other workflow applications.
Cyberica can help you develop custom CRM solution which can work in distributed work environment to generate input from business process. Hence generating transparency within organization and reduce number of queries received from clients. The helpdesk solutions we implement can be integrated to bring your call centre and customer pain points in line but also let web remain the first choice of customer interaction and problem resolving.
With customer care and CRM infrastructure being looked as a cost centre, its important we ensure the product we are trying to implement helps you bring return on investment.
By implementing CRM solutions we can help you identify various sub-groups among your customers. Based on group behavior we help you create strategies to increase quality of sales which in turn reflect in revenue numbers generated.
Overall Cyberica solutions team is staffed with experts comprising
many years of experience in front-office business. This expertise,
combined with our deep technical knowledge enables our clients to:
In the era of search engine optimization Cyberica help you take a different approach for your business. We help you build a content strong presence on the internet.
Using the new media marketing tools like blogging and conversation management, we ensure your business remains on top of the vertical you are part of.
Blogs are frequently updated, journal-style web pages that contain opinion, links and commentary. Cyberica will work with clients to develop proprietary blogging strategies, from creation and marketing to sponsorships and advertising, geared to increasing relevance among target audiences. Blogging provides a unique and highly effective platform to connect with key constituents and audiences who are more difficult to reach via traditional marketing and public relations.
Co-branding is used as an important tool for brand marketing and increasing revenues. Using online catalog platform companies can manage co-branded portals from existing catalog management tools.
Loyalty Program management
Loyalty programs are effective tool for to customer retention and up-selling and cross-selling of products. Cyberica can help you extend your offline loyalty program to online loyalty program helping you integrate the infrastructure and derive benefits for both the channels.
Other E-marketing tools which can help your e-retailing initiative
- Gift Certificate Program
When of our e-retailing customer had to implement a gift certificate program we had to look at various aspect on how it should not just act as e-currency but bring value to the person using the gift certificate program.
In the program we implemented the buyer of gift certificate is requested for as much details possible he can give about the potential user of the gift certificate so that when the gift certificate user approach the site we have a chance to be suggestive in nature on products to select. Other thing we did was send notification on gift purchased by gift certificate encasher to the actual gift certificate purchasing user so those users also get details on what is the liking of certificate users.
It’s important if your e-retail products are to be shipping via existing channels like stores. The system need to be integrated with your existing supply chain.
Our strategies will design a system which integrates with your existing shipping, ordering and commission management system.
Our integrated vendor management also helps you manage existing inventory and create order list for procurements to be made from external vendors.